The BCG Growth Matrix for BSkyB Essay Example | Topics and Well Written Essays - 3000 words

The BCG Growth Matrix for BSkyB - Essay Example The development of business activities around the world has led to the need for new types of strategic tools that will support daily managerial activities – especially the identification and the evaluation of a firm’s competitiveness within the modern market. Towards this direction, extremely effective strategic tools have been designed and are applied by managers internationally offering the necessary basis for the increase of corporate performance – only where particular rules are followed regarding the adaptation of these tools on a specific market. Emphasizing the importance of these strategic tools Shay et al. (1999) noticed that ‘managers today would benefit from strategic analysis tools that foster an understanding of the competitive environment from multiple perspectives’ (Shay et al., 1999, 559); however, it is necessary than in each case the appropriate strategic tool is chosen by a firm’s managers making sure that its use will benef it the firm both in the short and the long term. The current paper focuses on the examination of the role and the importance of a particular strategic tool, the BCG matrix (see Appendix, Figure 1) for the performance of a specific firm based in the UK, the British Sky Broadcasting Group plc (BSkyB). The specific firm is among the FTSE 100 firms having a significant position in the British market. Therefore, the examination of its daily activities using the BCG matrix has been considered to help towards the identification of the effectiveness of this matrix when used by modern firms especially those with a simultaneous presence in many industrial sectors (like in the case of BSkyB which operates in both the telecommunications and the TV broadcasting sectors).